The type of information that we collect is very generic in nature, such as your name, email address and location. Also, we record this information only after you sign up for our product and we use it for the sole purpose of serving personalized content and to enhance your overall user experience.
Other than this, we examine general user engagements like scrolling behavior, heatmaps, taps and clicks to gain qualitative insight into our performance, which will help us discover possible opportunities for growth.
Based on this analysis, we gather and process the said information to implement changes that will enable us improve our website and product.